How Innovation Works
Ридли Мэтт
Код товара: 4913498
(0 оценок)Оценить
ОтзывНаписать отзыв
ВопросЗадать вопрос
1 / 2
1 / 2
Фиксированная скидка
Ещё 12 часов
-50%
1 560
3 120
Доставим в
г. МоскваКурьером
бесплатно от 10 000 ₽
В пункт выдачи
от 155 ₽
бесплатно от 10 000 ₽
Точная стоимость доставки рассчитывается при оформлении заказа
Издательство:
Год издания:
2021
Описание
Характеристики
'Ridley is spot-on when it comes to the vital ingredients for success' Sir James Dyson
Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.
Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.
Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.
Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.
Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.
Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.
код в Майшоп
4913498
возрастная категория
18+ (нет данных)
количество томов
1
количество страниц
422 стр.
размеры
198x128x27 мм
ISBN
9780008334840
цвет
Голубой
вес
304 г
язык
Английский
переплёт
Мягкая обложка
Отзывы
Вопросы
Поделитесь своим мнением об этом товаре с другими покупателями — будьте первыми!
Дарим бонусы за отзывы!
За какие отзывы можно получить бонусы?
- За уникальные, информативные отзывы, прошедшие модерацию
Как получить больше бонусов за отзыв?
- Публикуйте фото или видео к отзыву
- Пишите отзывы на товары с меткой "Бонусы за отзыв"
Задайте вопрос, чтобы узнать больше о товаре
How Innovation Works
Упоминается в статьях:
Нон-фикшн
Если вы обнаружили ошибку в описании товара «How Innovation Works» (авторы: Ридли Мэтт), то выделите её мышкой и нажмите Ctrl+Enter. Спасибо, что помогаете нам стать лучше!